OpenAD Protocol
  • Introduction
    • About
  • Getting Started
    • For Advertiser
      • Advertising Formats
      • Creating Your Ads Campaign
        • Banner Ads
        • Interactive Ads
      • Advertising Strategy Guide
      • Payment Method
      • Ad Campaign Management and Analytics
      • Advertiser Callback
    • For Publisher
      • Advertising Formats
      • Create Your Ad Placement
      • How to Integrate OpenAD?
        • Create Banner Ads
        • Create Interactive Ads
      • How to Integrate APPs on More Platforms
        • Native JS APP
        • Direct Ajax Call for Native App
      • Troubleshooting
        • Prevention from 'Blocking'
        • Banners Not Delivering over SSL
      • Volume Owner Callback
  • Index
    • Approval
    • Glossary
    • About Us
  • Brand Kit
    • Logos
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  1. Getting Started
  2. For Advertiser

Ad Campaign Management and Analytics

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Last updated 2 months ago

OpenAD provides a self-service backend, allowing advertisers to manage campaigns independently, track performance, and analyze key metrics in real time. From ad setup to optimization, our platform ensures transparency and control, enabling precise targeting and data-driven decision-making. With built-in analytics, advertisers can verify data accuracy, monitor results, and continuously refine their strategies for optimal performance.

After the campaign was approved, report details can be found in the campaign reports.

Available parameters include:

  • Ad Project - the name of your project

  • Page Views - The total number of times your ads are displayed.

  • Click - the total number of clicks on your ads

  • CTR (Click-Through Rate) - The ratio of clicks to impressions, showing how often people click on your ad.

  • CPM Price - Cost per 1,000 ad impressions.

  • Budget - your budget set for this campaign

  • Consume - The total amount spent on your ad campaign

  • Create Time - the time when the ad campaign is created

  • Status - the current situation of your ad campaign