# Advertising Formats

## Banner Ads <a href="#banner-a-ds" id="banner-a-ds"></a>

<figure><img src="/files/azZCaJBEZ32v20SBIF0A" alt=""><figcaption></figcaption></figure>

**Description**

Static ads are displayed within the app interface. It is ideal for building brand awareness and driving traffic to specific destinations. The Volume Owner controls ad placements and is typically positioned in high-visibility areas within the mini-app.

**Ad Logic**

The system uses targeting, user profiles, and interests to match the most relevant ad to the user through big data.

**Required Ad Assets**

1. Banner Dimensions: A main image format (up to 2 Mb) with an optimal size of 936x120px
2. User Redirect URL: direct access to the promotional page.

***

## Interactive Ads

<figure><img src="/files/YcGnzjyL0jYO2e1zGU8S" alt=""><figcaption></figcaption></figure>

#### Description

Interactive Ads are where users engage voluntarily to receive in-app rewards. Volume Owner can customize the ad entry points and set up reward mechanisms, ensuring a seamless integration with the mini-app experience.

#### **Ad Location**

Volume Owner can customize the ad entry points and reward content. Users click to trigger the ad. The button can be placed anywhere within the app.

#### **Ad Logic**

* **User-Initiated Interaction:** Ads are seamlessly integrated into the Volume Owner's mini-app, where users voluntarily view them as part of engaging with in-app incentive activities.
* **Smooth Playback:** GIF or Static Ads play automatically, ensuring an uninterrupted experience.
* **Reward Delivery:** After completing the ad task, users return to the mini-app and receive rewards.

#### Required Ad Assets&#x20;

1. **Media Format**\
   Choose *either* an image or a GIF animation\
   \- **Image :** 1:1 ratio, up to 2 MB, 240px - 1024px\
   \- **GIF Animation** : 1:1 ratio, up to 2 MB, 240px - 600px
2. **Ad Title**: 3-32 characters.&#x20;
3. **Ad Description**: 10-160 characters.
4. **User Redirect URL**: direct access to the promotional page.

***

## **Splash Ads （Coming Soon）**

**Ad Placement**

The ad is displayed when users enter the mini-app. Users can skip the ad anytime or wait for an automatic 5-second countdown before it closes.

**Ad Logic**

The system intelligently matches the most relevant ad to users based on targeting parameters, browsing behavior, and user interests within the mini-app.

***

**Stay tuned—Splash Ads and Display Ads are coming soon!**


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